Hidden Messages from AOL?

I saw the above job listing from AOL on the CrunchBoard at TechCrunch.com for a back-end software developer (see the listing here). The listing is oh-so-cleverly stuffed with carefully chosen capitalised words – the first paragraph reads ‘You love coding and web architecture’, while the second declares that ‘We [AOL] build stuff to help people’.

Fine, very cute. The message hidden in the final paragraph appears to have a very different flavour:

‘A bad reputation means we have nothing to lose’

You said it. Is someone having a joke here or is AOL the most self aware company on the planet? Hmmm, that doesn’t sound quite right…